Welcome to Patterned Kneesocks

Welcome to Patterned Kneesocks, a blog dedicated to my exploration of all things digital marketing. As part of my Master's level Digital Marketing course at NYU, my fellow classmates and I are creating blogs to share our discoveries and opinions of the digital marketing world.

Patterened Kneesocks will explore trends in digital marketing, my opinions of what is successful digital marketing (in particular as it relates to shifts in marketing strategies), changes in the overall marketing landscape and what I learn about the digital world along the way, as it is currently unfamiliar territory to me.

Personally, I am excited at the idea of keeping a blog. My love for writing stems back to my elementary school days, where I would beg my parents to take me to the drug store so I could buy notebooks to fill with stories. I attended Fairfield University for my undergraduate education, and remember the day my advising professor told me I had enough room to take on a second major and still graduate on time. I immediately responded "English." To me, there was nothing better than spending my last two years of college reading and writing. I have always envied bloggers, especially those who are able to make money off of their blogs. In a busy NYC world of full time working, grad school, volunteering, socializing and soul searching, I have yet to dedicate the time to blogging, or even writing. So, here we go!

Why "Patterened Kneesocks?"
I have worked at a media company for over 3.5 years now, and if there is one thing I have learned it is that there is a market and a marketing strategy for everything and everyone. This includes products such as patterened kneesocks. When was the last time you saw someone wearing kneesocks? Better yet, when was the last time you saw an advertisement for kneesocks?

There is a market for patterened kneesocks, which I discovered in high school. I attended a strict Catholic high school in the suburbs of Philadelphia, and we were required to wear plain white regulation kneesocks. My friends and I were obsessed with wearing patterened kneesocks instead, and every day hoped to avoid getting any demerits for wearing them (I'd say combined we had an 80% success rate). To this day, my high school friends and I still discuss our ridiculous love for wearing patterened kneesocks, not only to rebel, but to define ourselves and express our individuality. It may seem silly to have cared so much about kneesocks, but kneesocks were the only part of the uniform, which included a kilt, oxford shirt and sweater, we could easily "edit."

The kneesock market may be small, but it still exists and therefore should not be ignored.

In a cluttered online advertising world, marketing efforts need to stand out to be noticed, just like my patterened kneesocks did amongst a sea of plain white kneesocks.